Marketing and Sales

Overview:

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

What Will Students Learn?:

Recognize what we mean by the term “marketing.”
Discover how to use low-cost publicity to get your name known.
Know how to develop a marketing plan and a marketing campaign.
Use your time rather than your money to market your company effectively.
Understand how to perform a SWOT analysis.

What Topics are Covered?:

Defining Marketing
Recognizing Trends
Market Research
Strategies for Success
Mission Statements
Brochures
Trade Shows
Developing a Marketing Plan
Increasing Business
Saying No to New Business
Advertising
Networking

What’s Included?:

Instruction by an expert facilitator
Small, interactive classes
Specialized manual and course materials
Personalized certificate of completion