Conference and Event Management

Overview:
Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This two-day course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again.

What Will Students Learn?:

Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
Keep your event on budget
Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
Create an atmosphere of service that delegates will remember
Select speakers and a master of ceremonies to add impact to your event
Create a diversity plan
Evaluate the process once it’s all wrapped up

What Topics are Covered?:

Event planning essentials
Budgeting basics and managing contracts
Using the committee approach
Connecting with partners and sponsors
Advertising and marketing
Selecting the venue
Feeding the masses and business etiquette
Selecting speakers and a master of ceremonies
Event day roles
Closing the event and gathering feedback

What’s Included?: Instruction by an expert facilitator in small, interactive classes